Tips for creating a culture of innovation in your business

What makes an organization successful? Is it a visionary growth strategy, a phenomenal understanding of the market or a value-driven customer experience? Well, all of these things are important to the success of an organization.

But there is something that trumps everything: every winning company has an “innovative work culture”. It is also the most important factor that makes Appinventiv one of the most successful software development companies not only in India but in the world.

According to a report in Gartner, 91% of marketers lead and support innovation initiatives, while 62% are solely responsible for these initiatives.

At Appinventiv, we believe innovation means creating a culture where each teammate feels empowered to think independently and come up with new ideas. We also focus on mentoring, listening, trusting and empowering teammates to promote innovation and growth.

In this article, we’ll share some strategies that we use within our team to create a culture of innovation. But before we move on to this part, let’s first find out about the biggest challenges in creating an innovative culture in the company.

Challenges hampering the culture of innovation

In our opinion, there are essentially two main reasons that hinder the advancement of the culture of innovation in any organization:

Lack of creative effort

If the organization and team members do not value innovation, or worse, if it is actively discouraged, people who really want to innovate or have new ideas quickly become discouraged and leave the organization, or become demotivated. and lose their desire to innovate. This lack of creative effort on the part of employees and the organization creates a powerful barrier and even prevents innovation from taking off.

Lack of support

If there is a lack of support not only from the organization but also from the internal team members, new ideas may fail. It is important for organizations to create a sense of trust among their employees and to encourage them to bring creative ideas to the table. So, creating an innovative culture requires support and trust so that when these creative ideas arise, people do their best to find ways to experiment and turn the ideas into innovative solutions.

The process followed by Appinventiv to create a culture of innovation

Now let’s move on to the process we follow to create a culture of innovation in our business. The steps are explained below and are really easy to understand if you are looking to create the same among your team members.

Define clear objectives

We believe that the first and most important factor that drives innovation is “defined goals” for each team.

Before starting a project or task, it is essential to set goals and they should be clear enough to align team members. Additionally, we believe team members should have autonomy in how to achieve these goals. This autonomy brings new perspectives and ideas that allow true creativity and help create great digital products.

So, to get started, just pick a few important areas that can make a difference and work on them for “quick wins”. These quick wins will help everyone get on board and get excited for the journey ahead.

Communicate, communicate and communicate

If you want to foster innovation, create an open communication system that facilitates ideas, coordination, and collaboration.


At Appinventiv, we believe that communication is the key to creating a culture of innovation. Be transparent and honest about your current situation and your future plans. This helps to build trust among team members. Communications must start at the top and be constantly reinforced through many different channels and media. This, in turn, would help send a clear message to other members of the product development team and encourage more creative ideas that drive our product innovation and success.

Understand that failure is part of the journey

Failure doesn’t mean the game is over, it means trying again with experience.

You probably must have heard the saying above, and yes, we really believe it! If you don’t fail, chances are you aren’t innovating much. When you foster a culture of innovation, there is always a risk of uncertainty and failure.

[Also Read: How We Started Our Journey in Blockchain Domain]

We make sure that our team members are not afraid of such failures and they see every uncertainty as an opportunity. We are always by their side and encourage them to bring new ideas to the table. And we would say the same to everyone: don’t be afraid to fail, it’s just another lesson that will lead to success.

Generous rewards and recognition

If you want a culture of innovation, you need to reward innovative behavior.

Generous rewards and recognition

This is what we do. We are well aware that in order to promote innovation and brilliant ideas, it is important to recognize and reward innovative behavior. For example, we give “Performer of the Month” to those who bring something extraordinary to the table.

We also offer raises and promotions to those who bring innovative ideas or verbally celebrate innovation efforts in team meetings. It encourages others to make efforts to create an innovative culture. With an appreciation environment, you can not only get your team to come up with great ideas for the product, but also put your business ahead.

Missions that correspond to the person’s interest

When people find their work meaningful, they also find it motivating.

Generous rewards and recognition

Motivated team members are dedicated to their work and give active feedback to the system, thus contributing to innovation. So, what makes work meaningful? One way is to make sure it’s a good fit for the individual.

[Also Read: The Mobile App Design Process Appinventiv Follows]

We know the importance of providing meaningful work to team members, and therefore we match the work that needs to be done with people who have both the skills and the interest to do it. When we make this match, our chances of seeing innovation increase because the work is more meaningful to the individual.

Creativity workshops for teammates

Creativity workshops at Appinventiv encourage the development of new ideas and solutions.

Creativity workshops for teammates

At Appinventiv, we organize creativity workshops to work on innovative challenges and develop new ideas and solutions. We make sure that the workshops are well animated and that the subjects are exciting so that our teammates are inspired and mobilized for innovation.

Final words

We believe that our strategies to create an innovative culture in our company have helped us to maintain the leadership position in the software development industry. We went from 11 to 650+ members in just six years. These strategies have helped us innovate on a large scale. That said, creating a culture of innovation takes a lot of dedication, persistence and hard work. And if you want to build the same culture on your team, just follow the steps above and you’ll be good to go!

Peeyush singh

Peeyush singh


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